RUF Rodeo by RUF Automobile

RUF Automobile’s Rodeo concept demonstrates exceptional innovation in bespoke vehicle creation, combining Western Americana aesthetics with German engineering excellence. Based on RUF’s unique rear-engine carbon-fibre monocoque chassis, this luxury off-roader features a 610bhp twin-turbo flat-six engine paired with a six-speed manual transmission and adjustable all-wheel drive system.

The vehicle’s technical sophistication extends to its racing-derived suspension system and custom-developed Goodyear all-terrain tyres, whilst its craftsmanship is showcased through details like saddle leather upholstery, Navajo-inspired fabrics and an integrated roll cage. Debuted at The Quail during Monterey Car Week, it represents a significant departure from traditional luxury vehicle concepts.

This one-of-one creation, hand-built in Pfaffenhausen, demonstrates how traditional coach-building expertise can be reimagined for contemporary luxury off-road vehicles.